Hyundai Motors is creating a huge splash on the automobile industry. They made an aggressive marketing blitz last year to take advantage of the weak Korean currency. The blitz included a string of promotional packages including its “assurance program”, where a buyer can return their cars and cancel their loans without hurting their credit ratings. [...]
Posts Tagged ‘Automobile Industry’
Sorry Seems to be the Easiest Word
Not so long ago, Toyota Motors Corporation Akio Toyoda has apologized for his company’s debacle surrounding flaws with various car models. It was a gallant stand, but is it worth praising for someone to do what he or she is required to ethically do? Obviously not. The Japanese car maker has taken responsibility for their [...]