After all its not Spain, but Coke’s World Cup Song is considered to be the World Cup Champion. Waving flags only means one thing – associating the Coke Product to two things young consumers care most – Soccer and Music. As such, Music industry executives have been making an unusual visit to Coca-Cola’s headquarters in [...]
Posts under ‘Advertising’
What Happens When You Eat Only What Was Advertised?
It isn’t a surprise when one learns that a typical American diet consist of heavy loads of fats, salt and sugar. As a matter of fact, a research shows that television ads for food may be skewing our decision on what we eat in powerful ways. To exactly figure out the research, a team studied [...]
Can Sexy Ads Sell Chryslers?
When nothing else happens, and everything else seems desperate, many companies try to resort in some innovative activities such as creating sexy and saucy ads thinking it would sell their product. Truly, the same thing happened with Chrysler, where they are heating up Dodges advertising campaign like that of Fiats with Gallic sizzle. However, the [...]
Reaching out for the Boys
Stuart Snyder is the head of Time Warner’s Cartoon Network. Last year, they found out their rating has been faltering so they decided to find more ways on how to reach out to the young audiences. Yes, because the most coveted market these days are the “BOYS”, which comprise nearly 30 million ages 5 to [...]
Good Advertising Strategy in Times of Recession
Let us face it; recession is not an indication for you to stop your advertising campaign. Though, it might be hard pressed due to the tightening budget, but by creatively and strategically handling this business aspect, it might just be as good any proposition. The best way for you to be able to handle this [...]